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# Unite the data behind your brands

Recognize your customer's profile across any vertical or brand with Basis Theory as the single source of truth for all payment data.

## Consolidate your data

Create a 360-degree customer view with all the data you own across any brand or vertical.

"We were able to develop some of our own forms with Basis Theory that allow people to choose their payment method to complete the purchase. Basis Theory takes the credit card data after it’s entered, tokenizes it, routes it to the carrier, and vaults the data."

Matt Donofrio, Head of Revenue at Marble

# How data consolidation looks with Basis Theory

## Fintech

Scale a fintech with control over payment methods, workflows, and the data.

## Marketplace

Ensure a smooth checkout on both sides of a two-sided marketplace.

## Gaming

Never miss a payment with card enrichments done at the vault level.

# What makes Basis Theory unique

We are independent by design.

### Replace processor iFrames

Collect end-user data with [Basis Theory Elements](https://developers.basistheory.com/docs/concepts/elements) and route transactions to any processor.

### Own the underwriting data

Use the [Proxy](https://developers.basistheory.com/docs/concepts/what-is-the-proxy) to access the vault as needed—keeping your systems out of PCI compliance scope—but with a centralized data source.

### Reduce churn and insult rates

Provision [network tokens](https://developers.basistheory.com/docs/features/network-tokens), run [account updater](https://developers.basistheory.com/docs/guides/account-updater/overview) requests, implement [3DS](https://developers.basistheory.com/docs/guides/threeds/overview), and take advantage of other card enrichments that are native to the vault.

### Bring your own processor

Enable customers to [work with any merchant](https://developers.basistheory.com/docs/guides/any/) using their existing processor. Support any processor, gateway, or fraud partner.

More of the transactions you want.

Less of the risk and fraud you don't. Start testing now or discuss your use case with our team today.